The Art & Business of Author Platform
Most working writers have at least one thing in common: they seek to grow the readership for their work. But what leads to readership growth? And what can you do, especially without a publisher’s help (or a large bankroll), to encourage that growth? Sometimes this is called “platform development.” Author platform is one of the most difficult concepts to explain in publishing, partly because everyone defines it a little differently. But by far the easiest explanation of platform is: visibility to your target audience—which translates into an ability to sell your work. Platform building requires consistent, ongoing effort over the course of a career; the work is never really done, and your strategy will evolve over time. We’ll discuss how to develop an approach and philosophy that fits your personality and the unique qualities of your work.